Andrew Garcia San Diego SEO

Phone: (951) 217-7742
Email: andygrca(at)gmail.com
Location: San Diego, CA 92109

 

Summary

I specialize in organic search marketing. Over the course of my career, I have successfully had multiple Google penalties removed, worked on over 100 websites from different verticals, developed numerous scalable link building programs and have managed national scale directories. I have 5 years of SEO experience which includes 4 years of leadership/management and proven business growth that correlates directly with organic search performance.

 

Education

California State University Fullerton

California State University Fullerton 2009-2011 | Bachelors in Business Administration; Marketing Concentration

Graduated receiving a Bachelors of Arts degree in Business Administration (B.B.A.) with a concentration in Marketing.

 

Experience

Aya Healthcare

SEO Manager | Aya Healthcare
June 2017 – October 2017
5930 Cornerstone Ct W #300, San Diego, CA 92121
www.ayahealthcare.com

Managed the organic search strategy for Aya Healthcare. Identified all digital assets and conducted backlink cleanup. Mapped out content migration and redirection for asset consolidation. Rearchitected the nationwide job directory based off of company offerings and goals. Implemented required markup for the successful inclusion in Google for Jobs. Migrated primary site over to https and migrated subdomains to live under the root domain. Ensured technical foundation was established on the primary digital asset ensuring future organic growth. Conducted multiple link building campaigns in correlation with asset consolidation, leading to the increase of LRDs to the primary digital asset by 155%. Spearheaded the implementation of JIRA and agile process management into the Marketing department. Increased the number of ranking keywords by ~298%.

Major Projects Completed

  • Asset consolidation
  • Subdomain migration
  • HTTPS migration
  • Google for Jobs implementation
  • Directory rearchitecture
  • JIRA implementation

Results of Organic Efforts

Andrew W. Garcia SEO Results
Click Image for Details

 

Recovery Brands

Sr. SEO Manager | Recovery Brands
August 2015 – May 2017
517 4th Ave. Ste. 401, San Diego, CA, 92101
www.recoverybrands.com

Was responsible for all organic search performance. Strategized content development opportunities based on keyword research, conversion, acquisition and behavior data. Developed and improved site directories. Implemented technology improvements to websites that increased traffic volume, traffic value and conversion rates. Developed and improved business lead generation channels. Utilized consumer data to help develop sales strategies. Utilized acquisition and behavior data to implement conversion increasing innovations. Prioritized outstanding issues leveraging agile process management. Developed user journeys and conversion funnels. Managed and monitored crawl activity of sites. Reported on site outages and executed recovery initiatives. Strategized branded content promotion opportunities. Managed key external resources and provided strategic direction. Executed growth strategies that were in line with the company. Developed and executed strategies that increased organic traffic volume and value. Developed automated website health checks. Developed link building strategies based off of content value and conversion. Ensured business unit leadership accountability and cross functional collaboration. Conducted market research and competitor analysis that was used to develop business strategies. Developed growth strategies by leveraging a mix of SEO, PPC, Development, Optimization, Content, Branding and Creative resources. Developed company wide reporting to provide visibility into acquisition, conversion and financial performance of the business. Reported directly to the CPO.

Major Projects Completed

  • Reviews & Ratings Schema implementation
  • Panda penalty removal
  • AWS migration
  • Subdomain migration
  • JIRA implementation

Results of Organic Efforts

Andrew W. Garcia SEO Results
Click Image for Details
Andrew W. Garcia SEO Results
Click Image for Details
Projectknow.com Organic Traffic
Click Image for Details
Andrew Garcia SEO Results
Domain Name Omitted Intentionally
Andrew Garcia SEO Results
Domain Name Omitted Intentionally
Andrew Garcia SEO Results
Domain Name Omitted Intentionally
Andrew Garcia SEO Results
Domain Name Omitted Intentionally
Andrew Garcia SEO Results
Domain Name Omitted Intentionally
Andrew Garcia SEO Results
Domain Name Omitted Intentionally
Andrew Garcia SEO Results
Domain Name Omitted Intentionally

 

The Control Group

Digital Marketing Programs Manager | The Control Group
January 2014 – July 2015
4110 Mission Boulevard #200, San Diego, CA 92109
www.thecontrolgroup.com

Performed both on-page and off-page SEO to support organic search efforts of the company. Leveraged content marketing, link reclamation, content development, content optimization, competitor backlink analysis, webmaster relationship development and backlink clean up to increase the rankings of the flagship website. Utilized Google Search Console, Google Analytics, Google Keyword Planner and a multitude of other tools to develop reporting and find new opportunities. Successfully had a manual Google penalty removed, leading to a 400% increase in organic traffic to the company’s flagship website. Scoped out growth opportunities based on keyword research and user intent. Prioritized company wide organic search opportunities using agile process management. Developed a scalable and semi-automated link building process.

Major Projects Completed

  • Online reputation management campaign
  • Penguin penalty removal
  • Subdomain migration
  • Scalable link building program development

Results of Organic Efforts

Andrew W. Garcia SEO Results
Click Image for Details

 

Geary LSF

SEO Manager | Geary LSF (defunct)
July 2012 – April 2014
401 West A Street, Ste. 360, San Diego, CA 92101
www.gearylsf.com

Managed all off page efforts for Geary LSF’s portfolio of clients, Planned, implemented and managed scalable link building strategies. Analyzed trends and interpreted web analytics using tools such as Google Analytics to make appropriate campaign strategy adjustments. Utilized tools such as OpenSite Explorer, SEM Rush, SEO Quake, Firebug and SEO Book to qualify websites. Conducted research and outreach utilizing tools such as Google Advanced Search, Google Keyword Planner, Rapportive, Streak, Topsy and Outlook. Managed a team of 26 employees. Reported directly to both the SEO Director and President of Geary LSF.

Major Projects Completed

  • Scalable link building program development

 

SEO Coordinator | Palatin Remodeling, Inc.
March 2012 – July 2012
4901 Morena Blvd, Ste. 907, San Diego, CA 92117
www.palatinremodeling.com

Established the organic search presence of Palatin Remodeling. Conducted localized SEO to allow the company to have visibility in all relevant service areas. Created custom dashboards in Google Analytics to show which service areas generated the most revenue. Managed the company’s WordPress site and local directory. Developed a link building program that focused on earning links for the company’s local directory, leading it to rank highly for localized remodeling services across Southern California.

Major Projects Completed

  • Local directory development