Phone: (951) 217-7742
Location: San Diego, CA 92109
I specialize in organic search marketing. Over the course of my career, I have successfully had multiple Google penalties removed, worked on over 100 websites from different verticals, developed numerous scalable link building programs and have managed national scale directories. I have 5 years of SEO experience which includes 4 years of leadership/management and proven business growth that correlates directly with organic search performance.
California State University Fullerton 2009-2011 | Bachelors in Business Administration; Marketing Concentration
Graduated receiving a Bachelors of Arts degree in Business Administration (B.B.A.) with a concentration in Marketing.
Sr. SEO Manager | Recovery Brands
August 2015 – Present
517 4th Ave. Ste. 401, San Diego, CA, 92101
Responsible for all organic search performance. Strategizes content development opportunities based on keyword research, conversion, acquisition and behavior data. Develops and improves site directories. Implements technology improvements to websites that will increase traffic volume, traffic value and conversion rates. Develops and improves business lead generation channels. Utilizes consumer data to help develop sales strategies. Utilizes acquisition and behavior data to implement conversion increasing innovations. Prioritizes outstanding issues leveraging agile process management. Develops user journeys and conversion funnels. Manages and monitors crawl activity of sites. Reports on site outages and executes recovery initiatives. Strategizes branded content promotion opportunities. Manages key external resources and provides strategic direction. Executes growth strategies that are in line with the company. Develops and executes strategies that increase organic traffic volume and value. Develops automated website health checks. Develops link building strategies based off of content value and conversion. Ensures business unit leadership accountability and cross functional collaboration. Conducts market research and competitor analysis that is used to develop business strategies. Develops growth strategies by leveraging a mix of SEO, PPC, Development, Optimization, Content, Branding and Creative resources. Develops company wide reporting to provide visibility into acquisition, conversion and financial performance of the business. Reports directly to the CPO.
Results of Organic Efforts
Digital Marketing Programs Manager | The Control Group
January 2014 – July 2015
4110 Mission Boulevard #200, San Diego, CA 92109
Performed both on page and off page SEO to support organic search efforts of the company. Leveraged content marketing, link reclamation, content development, content optimization, competitor backlink analysis, webmaster relationship development and backlink clean up to increase the rankings of the flagship website. Utilized Google Search Console, Google Analytics, Google Keyword Planner and a multitude of other tools to develop reporting and find new opportunities. Successfully had a manual Google penalty removed, leading to a 400% increase in organic traffic to the company’s flagship website. Scoped out growth opportunities based on keyword research and user intent. Prioritized company wide organic search opportunities using agile process management. Developed a scalable and semi-automated link building process.
Results of Organic Efforts
SEO Manager | Geary LSF (defunct)
July 2012 – April 2014
401 West A Street, Ste. 360, San Diego, CA 92101
Managed all off page efforts for Geary LSF’s portfolio of clients, Planned, implemented and managed scalable link building strategies. Analyzed trends and interpreted web analytics using tools such as Google Analytics to make appropriate campaign strategy adjustments. Utilized tools such as OpenSite Explorer, SEM Rush, SEO Quake, Firebug and SEO Book to qualify websites. Conducted research and outreach utilizing tools such as Google Advanced Search, Google Keyword Planner, Rapportive, Streak, Topsy and Outlook. Managed a team of 26 employees. Reported directly to both the SEO Director and President of Geary LSF.
SEO Coordinator | Palatin Remodeling, Inc.
March 2012 – July 2012
4901 Morena Blvd, Ste. 907, San Diego, CA 92117
Established the organic search presence of Palatin Remodeling. Conducted localized SEO to allow the company to have visibility in all relevant service areas. Created custom dashboards in Google Analytics to show which service areas generated the most revenue. Managed the company’s WordPress site and local directory. Developed a link building program that focused on earning links for the company’s local directory, leading it to rank highly for localized remodeling services across Southern California.