When you hear stack, you probably think development. However, experienced SEO’s have stacks that they use to perform day to day duties as well. The following is my own personal stack that I have developed over the years:

Ahrefs- THE BEST backlink analysis tool there is. No other backlink tool holds a candle to the capabilities of Ahrefs. Not OpenSite Explorer. Not Majestic. No one. Objectively, they have the largest index of backlinks and crawl at a faster rate than any other tool on the market.  They even seem to pick up links faster than Google does. I love this tool and if you want to take your SEO to the next level, you need to have a subscription to this.

SEMrush This is an extremely useful keyword research tool. They have one of the best and easiest to use interfaces. This tool gives you a great view of the competitive landscape and the keyword universe that exists for your niche. Although great, this tool is not perfect. Ranking data isn’t super reliable, you are limited to 30K keyword exports and it’s pretty expensive.

Jsfiddle Code Sandbox

URL Profiler Data Collection

Screaming Frog Crawling

JIRA Project Management

Excel Spreadsheets

Wayback Machine– Web Archive

LastPass Password Mangement

Google Analytics– Analytics

Search Console– Domain Management

Slack Messaging


Google Tools

Some other useful miscellaneous Google tools that I use are found below:

Link Removal Tool– A great tool for online reputation management. This tool allows you to submit any URL to Google that has had it’s content removed or changed, They will then review it for removal from their index.

Disavow Tool– One of the most important SEO tools to have ever been created. This tool allows you to submit low quality and spammy backlinks from your domain for Google to discount when considering your sites ranking for queries. If you get hit with manual or algorithmic action related to your sites backlink profile, you will need to submit suspect backlinks to Google using this tool.

Google Alerts– Great tool to be alerted of brand mentions or general keyword mentions. Can be used to run an unlinked brand mentions link building campaign.

Google Trends– Cool tool for creating trendy, timely and relevant content that can be used to pitch to publications.

Google Search Operators– Master these operators and master the art of SEO. Google search operators are critical to know if you want to have a successful SEO strategy. Find ANYTHING on the web using these advanced search techniques.

Pagespeed Insights– Super important tool that tells you what improvements need to be made to speed up your site. Since page speed is a ranking factor, it is important to run all page types from your site through this tool.

Keyword Planner– Primarily designed for PPC campaigns, but also a great, free keyword research tool for SEO campaigns. If you can’t (or don’t want to ) fork out the cash for a monthly SEMrush subscription, this is a great alternative.

Mobile Friendly Tool– A pretty self explanatory tool that tells you if your site is mobile friendly or not.

Rich Snippet Tool– A handy tool to check your data markup for any errors or additional markup opportunities.

Chrome DevTools– An extremely valuable tool for any SEO. Chrome DevTools allows you to view an abundance of important SEO data, all from your Chrome browser. View information such as resource load times, mobile friendliness, header response codes, source code, CSS, site security and so much more. This single tool combines the work of multiple tools into one and it’s preloaded into your Chrome browser. Option + Command + i to access on Mac. F12 to access on PC.


WHOIS Lookup Tools









Miscellaneous Tools

Exceljet: Remove Domain from URL Formula– The most important Excel formula you will ever need as a SEO. Pulls the root domain from any URL. Can be modified to do some other cool stuff too.

Moz Title Tag Optimization Tool– My favorite title tag optimization tool.

Moz: Opensite Explorer– The place to get your DA metric from the source. You can view their update schedule here to see when they update their API (DA metrics). I wouldn’t recommend for in-depth backlink analysis, but it’s good to leverage this tools backlink data if you have to do backlink cleanup.

Response Code Checker– Nifty little tool for quick, one-off server response checks. Allows you to quickly select between different agents.

DNS Lookup Tool– Awesome tool that lets you take a peep into DNS information of any site. View TXT records, Nameservers, CNAME records, etc.

IP Lookup Tool– Quick and easy IP lookups.

Builtwith– Tool that allows you to lookup any website and see what tech they are using. Everything from the ad platforms to the framework is shown using this tool.

Link Klipper– Browser plugin for Chrome that allows you to easily export external links from a URL by using a click, drag and select functionality.

Streak Don’t waste your time with over priced email marketing software. This Gmail extension is the holy grail of outreach. This extension includes feature such as email tracking, dynamic insertion and bulk outreach all for F-R-E-E.

URL Opener– Awesome little tool if you need to open up multiple URLs at once. Very handy for when you have to conduct manual evaluations or spot checks of sites, like when doing backlink cleanup. Only works in Firefox though.